How to find the cost per conversion of radio ad campaigns
To calculate cost per conversion, divide the total conversions by total costs. Then, you can decide to keep using that channel to reach your customers.
4 steps to bring your radio ads to life
To create a radio ad your listeners will follow up on, strategically capture their attention and consider how you’ll present your value proposition.
What every ad buyer should know about podcast CPM
Knowing podcast CPM, or cost per mille, can help you choose the best type of ads. Lean about host-read ads and dynamic ads and what CPMs to expect.
Radio sales: The power of audio-based advertising
Radio sales can be an affordable and effective way to attract a captive, localized audience who may have an interest in your product or service.
Behavioral Targeting: What Is It and How Can You Use It?
Behavioral targeting zeroes in on visitors who’ve already taken an action on your ad and are more likely to convert. Learn how to use it to boost conversions.
Why ZIP code targeting is key for digital campaigns
ZIP code targeting lets you reach the right customers and optimize your marketing spend. Find out what it is and how to add it to your digital campaigns.
How We Raised $147,495 (600% over our goal) with an RUV and you can too
I want to start off by saying I’m not a lawyer and there’s some lawyery stuff in here you need to think about so this isn’t legal advice. In addition I am not a pro at venture capital by any means. I’m just a simple man trying to make my way in the universe. So …
How We Raised $147,495 (600% over our goal) with an RUV and you can too Read More »
What is Decibel?
It wouldn’t really be the 20s without the rise of audio. In the 1920s it was radio. In the 2020s it’s streaming audio, it’s podcasts, it’s asmr, it’s all sorts of weird and wonderful things. The truth is that right now there is more audio being made at an ever accelerating pace. More and more …