You might hear some people say that audio is dead. We’re here to prove, audio is very much alive and kicking. Seriously. And it’s uniquely positioned to help you reach more customers, grow your business, and crush your competition – and still get home in time to binge a few episodes of your latest Netflix …
The Case for Running Audio Ads for Your Business Read More »
Music industry expert Scott Orr has been producing, releasing and promoting albums for more than 10 years, and helping people launch their own indie record label for more than 5. He dives into how an indie record label differs from major labels, gives his thoughts on the Halsey vs. her record label dispute, debunks the …
Scott Orr Explains How You Can Start Your Own Indie Record Label for $0 Read More »
Independent synthwave artist Jay Diggs has 75,000 followers on Instagram thanks to his remixes of pop songs and pop culture. He joins The Business of Sound podcast to explain how he’s now leveraging that fandom to promote his debut album of original songs. Do you ever hear a song and wonder what it would sound …
Creating an awesome playlist is an art – and those who can do it are using that skill to make money. An independent podcast curator joins The Business of Sound to explain how she taps into this unique market. Remember when you made a sappy mix CD for your high school crush? It probably …
Kelsie Herzog on Getting Paid to Craft the Perfect Playlist Read More »
Hiring a podcast advertising agency may help your business but it also has drawbacks. Find out the details and a better alternative.
Check out how these Spotify ad examples connect with listeners and use geographic targeting. You can also see which of these Spotify ads is best for your campaign.
Podcast sponsorship pricing is influenced by whether an ad is pre or post roll and host-read, and whether it appears on a popular podcast. Here’s what to expect.
Mid-roll ads can have surprisingly high completion and engagement rates. While this can raise the cost of this ad type, the benefits can be well worthwhile.
Imagine if you could be with your customers while they drove to work, cooked in their kitchen, and even went on a run. (No, you don’t have to try to keep up with their seven-minute mile pace.) The savviest marketers know that you can’t wait for your customers to come to you. Instead, you need …
3 Spotify advertising tactics you need to use in your next campaign Read More »
With this radio ad script template, you can appeal to listeners and lead them to engage with your brand. Here are the four parts of an ad you need to include.