The Decibel Blog
By clicking Subscribe you’ll receive occasional emails from Decibel.
You always have the choice to adjust your interest settings or unsubscribe.
If you’re truly ready to go all-in with your ad campaigns, you can’t afford to ignore digital ad intelligence. This is a great way to get a leg up on competitors.
To calculate cost per conversion, divide the total conversions by total costs. Then, you can decide to keep using that channel to reach your customers.
Behavioral targeting zeroes in on visitors who’ve already taken an action on your ad and are more likely to convert. Learn how to use it to boost conversions.
ZIP code targeting lets you reach the right customers and optimize your marketing spend. Find out what it is and how to add it to your digital campaigns.
I want to start off by saying I’m not a lawyer and there’s some lawyery stuff in here you need to think about so this