Why you should prioritize mid-roll ads in your audio campaign
Mid-roll ads can have surprisingly high completion and engagement rates. While this can raise the cost of this ad type, the benefits can be well worthwhile.
Mid-roll ads can have surprisingly high completion and engagement rates. While this can raise the cost of this ad type, the benefits can be well worthwhile.
With this radio ad script template, you can appeal to listeners and lead them to engage with your brand. Here are the four parts of an ad you need to include.
As you learn how to write a radio ad, focus on creating your call action, hook, and core message. But first, decide how long your radio spot will be.
The Radio Advertising Bureau is a nonprofit focused on advocacy for radio. It offers marketers plenty of useful research on what radio ads are effective.
Radio advertisements are effective, reach the masses (while still making use of unique targeting opportunities), affordable, and simple to launch.
Radio commercials are cost-effective ways to target specific demographics and raise your brand awareness. Here’s how to create a radio ad script.
For a short radio spot, it’s hard to tell what to include and what to leave out. Don’t worry — these 30-second radio ad script examples should inspire you.
To see where you’ll get the most bang for your buck, take a look at how audio advertising works with traditional radio, podcasts, and music streaming platforms.
Knowing these five types of digital advertising channels can help you best find your audience. Here’s how digital radio, email, and more play into marketing.
With both traditional and digital radio broadcasts readily available, there’s never been a better time to incorporate radio spots into your ad campaign.