How to sponsor podcasts: Find the right podcast and ad type
Before you create your sponsor podcast, you’ll need to find which podcasts your target market listens to and what ad length is the best fit for your company.
Before you create your sponsor podcast, you’ll need to find which podcasts your target market listens to and what ad length is the best fit for your company.
With these three podcast ad examples, you can get inspired to create your own. Here’s how each of these offer unique ways to engage and convert listeners.
Knowing podcast CPM, or cost per mille, can help you choose the best type of ads. Lean about host-read ads and dynamic ads and what CPMs to expect.