Podcast advertising agency: Pros, cons, and an alternative
Hiring a podcast advertising agency may help your business but it also has drawbacks. Find out the details and a better alternative.
advertising
Winning Spotify ad examples to guide your next campaign
Check out how these Spotify ad examples connect with listeners and use geographic targeting. You can also see which of these Spotify ads is best for your campaign.
Why you should prioritize mid-roll ads in your audio campaign
Mid-roll ads can have surprisingly high completion and engagement rates. While this can raise the cost of this ad type, the benefits can be well worthwhile.
3 Spotify advertising tactics you need to use in your next campaign
Imagine if you could be with your customers while they drove to work, cooked in their kitchen, and even went on a run. (No, you don’t have to try to keep up with their seven-minute mile pace.) The savviest marketers know that you can’t wait for your customers to come to you. Instead, you need …
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How to write a radio ad that hooks your listeners
As you learn how to write a radio ad, focus on creating your call action, hook, and core message. But first, decide how long your radio spot will be.
What marketers should know about the Radio Advertising Bureau
The Radio Advertising Bureau is a nonprofit focused on advocacy for radio. It offers marketers plenty of useful research on what radio ads are effective.
The complete guide to radio advertising
Radio advertisements are effective, reach the masses (while still making use of unique targeting opportunities), affordable, and simple to launch.
The ultimate beginner’s guide to using YouTube audio ads
YouTube audio ads can only be placed on music content or podcasts — audio-centric content. Here’s how these ads help you target your key demographics.
A beginner’s guide to the benefits of radio commercials
Radio commercials are cost-effective ways to target specific demographics and raise your brand awareness. Here’s how to create a radio ad script.
Here’s how these 4 common digital platforms can build your brand
Digital platforms include social media platforms, email platforms, online platforms, and streaming platforms. Here’s why you should treat each one differently.