Decibel is the one stop shop for audio and with that goal in mind we’ve recently added the ability to buy am/fm broadcast radio ads across 850+ stations and are planning on adding hundreds more in q2 2023. Now AM/FM radio buyers can have simplified work flows, cheaper CPMs, manage the digital transition to digital audio, have consolidated analytics with 0 work across their am/fm and digital buys, and more.
The process to setup a broadcast campaign is super simple though it does require a bit more work than a typical digital campaign and there are some limitations inherent to the format that require a few more semi-manual pieces. That said it’s still on average 90% faster than a typical radio buying process. This campaign type is currently only available in the United States
To get started click the button labeled “New AM/FM Radio Campaign” in the top left hand corner of your dashboard.
- We’ll ask if you current buy am/fm radio ads. If you have in the past longer than 90 days ago or if you have never bough them before.
-If you current buy radio ads we’ll ask you what station groups you are working with and what specific stations you’re buying your radio ads on. - Next we’ll ask you what your geographic targets are.
- We’ll then ask you your gender targeting.
- Then we’ll ask what age ranges you are targeting.
- Then we’ll ask what specific audience attributes you are looking for. This let’s us build you a media plan that the right station, time of day, and geographic market over indexes with your target. Eg High net worth individuals, executives, foodies, etc.
- If you wish to target a specific genre we can prioritize that in your media plan. This is an optional field.
- Next step we’ll ask for your flight dates or if you’re running your campaigns on an ongoing basis.
- We’ll next ask how you want to optimize your campaign. Your options are:
-Maximum Reach
-Lowest CPMs
-Prime Time / Drive Time
-Highest Frequency Possible - Next we’ll ask what your budget for this campaign is.
- Then we’ll ask if you have ad creative ready to go or if you require help from Decibel’s expert copywriters and production team. Your options are:
-You have an ad ready and can simply upload it.
-You have a script but need a voice actor or AI voice to create the ad.
-You have neither a script nor a an ad and need Decibel to help with both pieces. - Then we’ll ask for your email to send your media plan to.
- Lastly we’ll ask for a deposit for putting together your media plan.
After you complete the form and create your reservation what happens next is.
- A member of the Decibel team will create a media plan utilizing out internal tools within the next 24 hours.
- You’ll receive this plan via docusign to the email you provided.
- If you approve this plan we’ll send you an invoice for the campaign.
- Once the invoice is paid we’ll immediately setup your campaign, and if you provided an audio ad will launch as soon as you indicated in your campaign setup.
- If you indicated that you wanted Decibel to write and/or record your ad we’ll provide that within 24 hours of your media plan being approved.
- Once you approve your creative and your campaign goes live a campaign will be added to your dashboard and your am/fm analytics metrics and breakdowns will appear in your analytics suite.
It’s that simple to buy AM/FM audio at scale with Decibel. If you have any additional questions please reach out to us at hi@decibelads.com