Frequently Asked Questions
We’re a DIY audio ad buying platform. We make it easy to make your ad and place it across a number of digital radio stations, streaming services, and podcasts.
Yes! We have both artificial intelligence driven voices and human voice actors along with post production / music mixing and pre-written templated scripts available to help you make your audio ad for your business.
Depending on your campaign type, your ad will run on services such as Spotify, Pandora, Deezer, TuneIn, digital radio stations, and podcasts across many streaming audio apps and websites.
Decibel is 100% pay as you go. There is no minimum ad spend to use Decibel. Simply set a daily or lifetime budget and our system won’t spend more than the amount you indicated.
For ad creative, AI voice ads are 100% free however human voice actors do have a 1 time fee of $200 per ad.
No. There’s many reasons for this, but the biggest being that to get the best possible outcome for your campaign the inventory would to be too limited to reach your desired audience by simply focusing on just one radio station. By aggregating multiple audio sources we can deliver the best possible outcome for your business by reaching the maximum amount of users possible.
It will not. We have plans in the future to offer AM/FM radio spots, but as of now Decibel is purely digital audio ads sources.
Decibel has a number of advertising metrics to help you understand the performance of your campaign. We support the following in our simplified dashboard (With deeper insights coming soon via our analytics section).
CPML: Cost per 1000 listens (A listen being a full 30 second ad completion).
Amount spent
Listens
Impressions
25% Listen
50% Listen
75% Listen
Start date
End date
Budget
Typically, you can create an audio ad campaign in less than 10 minutes.
Generally your campaign will go live within 12 hours but in some cases it can be up to 72 hours.
Our podcast ads are “programmatic” ads which means they are similar to a radio commercial. They are not read by hosts but are controlled by the platforms the podcast is hosted on rather than by the podcast itself.