Creative Ad Copywriting 101
So, you want to write original copy for your audio ad? We’re here for it! If you’ve never done this before, here’s an 18-minute video series giving you the basics of writing some damn good – and effective – copy for your audio ads.
![](https://decibelads.com/wp-content/uploads/2022/05/Screen-Shot-2022-04-26-at-10.32-1.png)
Introduction
A short introduction of what’s to come in this 18 minute video series. That’s less time spent watching most YouTube videos.
![](https://decibelads.com/wp-content/uploads/2022/05/Screen-Shot-2022-04-26-at-10.32-2.png)
The TL;DR
Want the simple formula for getting your ad written in a time crunch? We break it down, with an audio ad example.
![](https://decibelads.com/wp-content/uploads/2022/05/Screen-Shot-2022-04-26-at-10.33-1.png)
The Research
The heftiest, yet most crucial part of this series. We’re talking value propositions, ways for you to “sweeten the deal,” customer research on their “why’s”, and more!
![](https://decibelads.com/wp-content/uploads/2022/05/Screen-Shot-2022-04-26-at-10.33-2.png)
The Puzzle
Time to go through the process of piecing together your audio ad copy. And fair warning, your first draft is going to be a toss. But don’t fret. We’ve given you some tips to get you over that hump.
![](https://decibelads.com/wp-content/uploads/2022/05/Screen-Shot-2022-04-26-at-10.33-3.png)
The Pitfalls
We mention (3) things you need to avoid when creating your audio ad. It may not apply to you, but you better watch to make sure.
![](https://decibelads.com/wp-content/uploads/2022/05/Screen-Shot-2022-04-26-at-10.33-4.png)
Test & Learn
![](https://decibelads.com/wp-content/uploads/2022/05/Screen-Shot-2022-04-26-at-10.33-5.png)
Get Inspired
Seeing other people’s work, can kickstart an idea for you and your project. Here are some places you can look for your next inspiration.